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Athletics Ontario will be hosting 3rd Annual Race Director Summit on Saturday January 18, 2020 to further the conversation on the continual growth of a healthy, safe, and vibrant road (and trail) running race community in Ontario. All sports are welcome to attend!

Registration is now closed.

Please see below for the signature 2020 Race Director Summit T-Shirt.

We are excited to announce an new format this year allowing you to cater your day. Depending on final participant count breakout groups of size 8-20 will be lead by a discussion facilitator with in an interactive and knowledge rich format. Topics will range from the following:

  • Sponsorship
  • Prizes
  • Marketing, engagement & cost effective social media tactics
  • Effective deployment of volunteers
  • Fun activities to include at running events
  • Attention to post-race fun and well-run race ops
  • How to increase participation, value-added “experiences” for participants
  • Impact of virtual races on real races
  • Attracting younger demographics, differentiating demographics
  • Success stories, latest race trends
  • Navigating municipal rules to have new road races, advice from police
  • Traffic management/control options, shortage of paid duty police
  • Emergency preparedness, safety
  • Insurance
  • Going green
  • Event/course management
  • Linking a run with another event
  • Additional gender categories
  • How to use data to reach more participants
  • Kit pick up best practices for medium/small race sizes
  • Live tracking
  • Athletics Ontario’s involvement, potential partnerships
  • Club involvement Getting average runner to “attach” to club, or affiliate with AO or OMA


8:30 AM: Registration (name tags, goody bags)

9:00 AM: Intro, Sheryl Preston/Paul Osland

9:30 AM: Keynote Speaker: Lennie Kwan

10:30 AM: 30-45′ breakout sessions (+breaks)

12:30 PM: Lunch & Learn (full lunch provided Keynote Speaker TBA)

1:30 PM: 30-45′ breakout sessions (+breaks)

4:00 PM: Day recap, Q&A

5:30-7:00 PM: Cocktail hour co-sponsored by Henley Financial and Wealth Management and MYLAPS Timing

Thank you in advance to our talented panel of discussion facilitators, and our sponsors for this coming year! We are honored to have a room full of talent and resources. Thank you also to Scimitar Sports you will all be provided with a technical running T-Shirt to take home, and MyLapse Timing and Henley Financial and Wealth Management for providing cocktail hour after the event.


Keynote speaker & interactive facilitated discussion/breakout sessions


Delta Toronto East, Ballroom

(Discount group hotel rates available for January 17th and 18th through the above link)



Steve FleckRace and Event Announcer

Steve Fleck is one of the leading Endurance Sports Race/Event Announcers in North America. Each year he is on the Microphone at over 35 running, cycling and triathlon races. He’s also an in-demand Commentator in the fast-growing Live Streaming Sports webcasting business, for running, and cycling races – working closely with both Athletics Canada and Cycling Canada in this area. He’s been involved in running, triathlon and cycling in one way or another since his mid-teens, as a participant/competitor and in business. He lives in Aurora, Ontario with his wife, and their dog Gravy!

Keynote Speaker


Lennie Kwan, VP Customer Experience, CRM, Race Roster

Lennie has over thirteen years working in CRM, enterprise architecture, digital marketing, cloud computing and Salesforce. He has led large-scale transformations of B2B & B2C Sales, Service and Marketing implementations across the country and overseas as a Director & Chief Architect of CRM at a leading telecommunications company, TELUS, as well as a Director at Manulife / John Hancock in the Financial Services industry.

Discussion Facilitators (more to come…)


John Halvorsen

John is a 2 time Olympic finalist in the 10,000m and a former Runner’s World Magazine Road Racer of the Year. After retiring from being a competitive runner John joined the board of directors for the National Capital Marathon Inc. and built the Ottawa Race Weekend from 10,000 runners to almost 50,000 at its peak. The organization also absorbed the National Capital Road Runners Association and became Run Ottawa, an organization now responsible for over two dozen events in the region, from World Class events such as Ottawa Race Weekend (an IAAF Gold Label event) to small trail runs with less than 100 participants. John was also instrumental in convincing the Canadian Army to create the Canada Army Run and, perhaps not well known to most, Run Ottawa completely organized the first three editions. John has also served on the board of Athletics Canada as well as on Organizing Committees for Cross Country Ski events including a FIS World Cup. John, recently inducted into the Ottawa Sports Hall of Fame, has also spent over 20 years in high tech and holds a degree in engineering and an MBA.


Kevin JonesOdyssey Medical

Kevin Jones is the President and Chief Operating Officer of Odyssey Medical. Odyssey provides event medical and risk management services for the mass gathering industry in Canada. Kevin has extensive experience in risk management, emergency communication and event operations. Kevin’s experience spans from remote wilderness expeditions to large scale urban events. He has lead event medical programs for many large obstacle course events, live music events and triathlons. Building on a background in insurance and education, he is committed to evidence based decision making and systems development.


Albert Ngai, Course Dynamics

Albert has been working in the race management industry for over 10 years and has been involved in course operations in numerous race series ranging from 5Ks to marathons. He has also been a runner in a good number of marathons, half marathons and 30K races over the years. In each event he operates in, Albert focuses on executing a course that is safe and easy to navigate. He is passionate about improving the runner experience. Albert currently runs his own company – Course Dynamics – which offers services in event consulting and course management.


Erin Roza, Volunteer and Charity Program Manager, Canada Running Series

Erin has been managing volunteers in the arts, sports, and recreation industries for over 10 years, the last five and a half with Canada Running Series. Her focus has been on the volunteer experience, not only meeting but exceeding their expectations, providing more than just “hours,” and creating a volunteer community. Erin will lead a discussion on strategies for successful recruitment and retention.


Richard Kuchinsky, Principal and Owner The Directive Collective

The Directive Collective is a full-service design consultancy, focused on providing complete strategic solutions from identity design to marketing, focusing on brand DNA and storytelling. Richard Kuchinsky, Principal and Owner, is an avid runner, Boston Qualifying marathoner and is very active within the Toronto running community. Most recently, The Directive Collective designed the 30th Anniversary 2019 Scotiabank Toronto Waterfront Marathon race shirts, Official New Balance souvenir apparel graphics and Official race beer. Richard and The Directive Collective was also responsible for the re-branding, race kit graphics and social media marketing for the 2019 pride & remembrance run.


Chris Uszynski, founder Running Flat

Chris, a Windsor native has been race directing for almost 15 years. Starting as an Ultra Marathoner who contracted late onset Asthma he turned his passion for running into organizing and founded RunningFlat, named after the incredibly flat terrain in Essex County. Working in a small market (350,000 population) gave Chris the opportunity to develop several unique brands that have attracted tens of thousands of runners from all over the world. RunningFlat owns or produces events from Los Angeles to Sherbrooke QC, with brands like Canada D’Eh Run, Le Chocolat, Pelee Island Winery Half Marathon, The Color Run (under licence in Canada), Hockeytown 5K and I RAN THE D.


Paul Osland, CEO Athletics Ontario

Paul has been a competitive athlete in the sport of athletics for a number of years. He was a member of the Canadian National team (1987-1992) at the Olympic Games, Commonwealth Games, Pan American Games and many other international events. He currently holds the Ontario Open Indoor 600m record, which he set back in 1985.

Paul brings a wide-range of experience in business development and corporate experience combined with his entrepreneurial venture capital experience, and these skills will help him drive the continued development and promotion of athletics in Ontario. Additionally, he has 25 plus years of progressively responsible leadership roles in both the business world and athletics community.


Sheryl Preston, Road & Trail Running Coordinator, Athletics Ontario

Sheryl, Athletics Ontario’s Road and Trail Running Coordinator is the organizer of this event. With Athletics Ontario, Sheryl helps to build bridges in the Road and Trail running community provincially, and nationally. She connects race directors, clubs, athletes and members with credible resources to ensure safety and accuracy of events. Providing provincial sanctioning and race day insurance is also a large portion of her role. As a retired Canadian national team rower and having completed multiple road marathons/ultramarathons throughout Canada and the US, and heeps of other races, and as a member of a few running clubs in Ontario and BC, Sheryl deeply appreciates the positive impact that races, and our connected running community can have.

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